3 Characteristics of a Conscious Business

3 Characteristics of a Conscious Business

2000 1333 The Conscious Professional

1. Enhanced Performance and Productivity

According to Fred Kofman, author of ‘Conscious Business, How to Build Value Through Values’:

“A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable exceptional performance through the solidarity of its community and the dignity of each member.”

A conscious business therefore has a firm eye on the holy grail of employee happiness. This can only be achieved by fostering a supportive corporate culture and through respect and attention being paid to professional wellbeing and the holistic needs of workers. In the conscious model, staff must be seen as whole human beings rather than cogs in the machine…and as we all know, happier employees perform better and are more productive.

2. Resourceful and Better Equipped for Change

The conscious business movement challenges firms to align the output, structure and culture of the firm with the values of the leadership and the individuals who devote their time and energy working within it. Instead of demanding performance at any human cost, conscious businesses develop and nurture conscious professionals who share the corporate vision and feel aligned with its goals and nurtured by its values. In this way, authentic excellence is generated within staff and loyalty to the firm is enhanced.

A further outcome of this shift is that the integrity of the firm itself is strengthened. It is better resourced with professionals who are committed to alignment and success and therefore it copes better with market challenges and change.

3. Comprised of the Best Recruits

It stands to reason that the best firms must demand the best people but you know that it is the best candidates that end up with all the choice.

Recruits from generation Z represent our most conscious intake to date. They will be expecting a values-driven approach to doing business, where focus on profit is balanced by a focus on planet and people. Whilst they will be expecting to work hard they will also expect their employers to train and develop them as a whole human being.

Firms that have taken the conscious route have therefore embraced a powerful recruitment differentiator which will enable them to entice the cream of the crop.